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Online Information Earns New
AMSOIL
Customer
Consumers today look for value as well as good
price – and they know cheaper doesn’t always mean better.
The Information Highway has enabled customers
to distinguish between hype and quality. Technical information abounds online.
Experts in virtually every field are available to give the average consumer any
information they desire.
This means that today’s customer knows much
more about what they want before they get to the traditional brick and mortar
store or online storefront.
That’s how Chris Meutsch, Cincinnati, Ohio,
became familiar with AMSOIL
lubes in January 2003. Meutsch, a salesman for Wine Cellar Innovations in
Cincinnati, describes himself as a man with an “insatiable desire for finding
the best motor oil possible.”
He bought a copy of a motor oil resource book
online. “It’s the book that carries testing and data for many oils,” he said. “AMSOIL
tested best overall in every category. I decided to give it a try based on the
Four-Ball Wear Test and the extended drain intervals.”
He owns a 2000 Mazda Protege ES. It has a 1.8
L DOHC engine with about 41,000 miles on it, and a five-speed manual
transmission. Meutsch runs AMSOIL 5W-30 in the Mazda and Series 2000 0W-30 in
the Honda. He also has installed AMSOIL
75W-90 Gear Oil in the Mazda.
“I instantly noticed easier shifting,
especially getting out of gears,” Meutsch said. “The clutch seems to be
effortless, and selecting a gear has gone from a bit of searching to seamless,
fluid transfer. I love this stuff.”
His wife, Anya, drives a 2001 Honda Civic LX.
That engine, a 1.7 L SOHC, has about 32,500 miles on it. He runs
AMSOIL
Universal Automatic Transmission Fluid in the Honda.
“I have complete confidence in the products I
use, and I know if anything ever goes wrong that AMSOIL
will stand behind me,” Meutsch said.
While this year brought him extra expenses
installing AMSOIL
products, Meutsch anticipates overall savings.
He has AMSOIL
in both drivetrains throughout and expects not only to increase his miles per
gallon, but to put many miles on the engines of the two cars.
“Now that I have transmission fluid and gear
oil installed, I’m set on those for 90,000 miles and a lifetime fill
respectively. Therefore, I won’t have to buy those again for a long time,” he
said. “Now my only expenses will be once a year for the oil and twice a year on
filters. At the bottom line, I won’t be spending extra money on a transmission
or new gearbox down the line, so I don’t mind spending a little more on fluids
to prevent failures.”
Chris Meutsch switched both his 2000 Mazda Protege
ES and his wife’s 2001 Honda Civic LX over to AMSOIL
products after discovering a wealth of information on
the Internet.
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